Laura O’Reilly

Founder

Focus: Vision & Strategy

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Wesley Clouden

Founding Partner

Focus: Technology & Content Strategy

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Regina Harsanyi

Partner

Focus: Arts & Impact

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Mark Policarpio

Partner

Focus: Real Estate Development & Sustainable Design

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Joy Fan

Advisor

Focus: DTC Brands, Startup Design & Community Impact

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Alessandra DeBenedetti

Advisor

Focus: Marketing, Branding & Impact Design

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Pierre Rolin

Advisor

Focus: Impact Investments

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Matthew Namer

Advisor

Focus: Real Estate Development

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate

Matthew Namer

Advisor

Focus: Real Estate Development

• Former CEO & Founder of Wallplay, with a mission to repurpose vacant spaces for public good. 

• Scaled Wallplay from 1 to 26 locations in NYC & doubled revenues three years in a row. 

• Co-Created ON CANAL, the world’s first “district for new ideas” 

• Co-wrote & published a COVID-19 Recovery tool kit with SideWalkLabs 

• Curator, experiential marketing expert & thought leader 

• Featured in Forbes, NYMag, TimeOutNY

Fun Facts: Lifelong New Yorker, all-city basketball player & mental health advocate