The City Firm was founded in 2010 in NYC
 artist and technologist Laura Ó Reilly.
A holding company for Ó Reilly's new media community art projects, public art installations,
initiatives, and collaborations. 


Technology Gap
The debut program "Demystifying NFTs" is presented by New York Foundation For The Arts (NYFA) for more information click here


Community Vision

Organizations & Companies We Love:



From 2013-2020 Wallplay hosted over 700 art exhibitions & pop-ups in NYC  

and grew to operate over 30 vacant retail spaces. Our mission and spirit live on in the "COVID-19 Recovery Pop-Up

Tool-Kit" we co-developed with SideWalkLabs. Learn how to repurpose vacant space for public good & talk to landlords with confidence. 


We believe that the connected world should be the empowered world. We are an accelerator, studio, and community dismantling systemic barriers to success for marginalized founders and driving innovation, accessibility, and economic equity. We call on entrepreneurs, creatives, activists, dreamers, experts, educators, supporters, and leaders to lean in and get involved.


We’re on a mission to make retail accessible to anyone in the world.

No leases. No brokers. No hassle. With re/tell's matchmaking algorithm, we get brands in front of their core demographic to engage with customers to provide a unique experience. Easily scale your retail presence in hotel lobbies, co-working spaces, boutiques, airports, cafes, or retail marketplaces.


ON CANAL is a district for new ideas that hosts pop-ups. Brands, artists & startups can test out new concepts and engage with the public in high traffic locations at the intersection of SoHo and TriBeCa. Pop-to-perm long term leases are available. ON CANAL is an initiative by United American Land LLC, co-created by Vibes Studios & Wallplay.

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NYFA was established in 1971 to empower artists at critical stages in their creative lives. Today, the nonprofit organization’s programs and services are far-reaching and are rooted in a wealth of physical and online resources. Each year, NYFA awards more than $3 million in cash grants to individual visual, performing, and literary artists throughout the United States.


NEW INC is an incubator for people working at the intersection of art, design, and technology. NEW INC’s year-long incubator program runs September-August, and is designed to support an interdisciplinary community of creative practitioners as they pursue a sustainable practice or bring a new business to life.


A tool that facilitates p2p emergency relief funding, leveler lets people give each other money without reliance on traditional slow-moving institutional methods of philanthropy. Leveler funding pools share a common need that can be serviced by individual donors, with no middle man. That means instant relief, through lots of small transactions.  



Eyebeam has committed to amplifying the voices of artists, inventors, designers and engineers who show us the horizon of what is possible, creating space for them to imagine the future. Eyebeam enables people to think creatively and critically about technology’s effect on society, with the mission of revealing

new paths toward a better future for all. 



Recognizing that a lack of affordable space was the biggest threat to sustaining a diverse cultural environment in New York City, we began to work toward securing studio and presentation space in Midtown Manhattan for struggling artists by partnering with Property Owners that provide unused space to Chashama.

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